농산물 전자상거래 발전방안에 관한 연구
(A) Study on the Development Strategy of Electronic Commerce for Agricultural Products
초록/요약
The Importance of agricultural products sales in networks enviroment is increasing very rapidly in theses days. The purpose of this paper is to bring forth several countermeasures for the activation of agricultural products e-commerce. This study suggests the following countermeasures : First, agricultural products should be standardized through simplification, normalization, and specialization, and also advanced physical distribution system should be constructed through establishment of physical distribution infra. Secondly, packing materials should be sufficiently supplied for packing shipment of standardized goods, and also incentive system should be introduced to promote packaging agricultural products. Thirdly, education programs for farmers should be made substantial to produce competent leaders through expanding on-off line education and model operations. Fourthly, agricultural products should be standardized and packaged for physical distribution such as transportation, storage, loading and unloading, etc. Finally, a unified organization for agricultural products electronic commerce should be established as soon as possible. And active and positive attitude towards the E-commerce on the part of farm produce e-business companies and farmers is indispensable to the success of the E-commerce in agricultural products.
more목차
목차 = ⅰ
Abstract = ⅴ
제1장 서론 = ⅰ
제1절 연구의 배경 및 목적 = ⅰ
제2절 연구의 방법 및 구성 = ⅲ
제2장 농산물 전자상거래의 개념과 유통환경 = ⅳ
제1절 농산물 전자상거래 개념 = ⅳ
1. 농산물 전자상거래의 개념 = ⅳ
2. 농산물 전자상거래의 내용 = ⅶ
3. 전자상거래의 유형 = ⅷ
제2절 농산물 전자상거래의 유통환경 = xiii
1. 대외 환경 = xiii
2. 국내환경 = xiv
3. 온라인 시장을 통한 유통시장의 전망 = xvii
제3장 농산물 전자상거래 현황 및 추진 방안 = xviii
제1절 농산물 전자상거래의 현황 및 실태 = xviii
제2절 농산물 전자상거래 추진방안 = xxii
1. 농산물 표준코드 = xxii
2. 표준바코드 = xxiv
3. EDI 표준전자문서 개발 = xxv
4. 농산물 품질관리법 = xxvii
제3절 각 부처별 시행계획 및 예산 = xxviii
1. 각 부처별 시행계획 = xxviii
2. 각 부처별 예산 = xxviii
제4장 농산물 전자상거래문제점 및 대응방안 = xxxi
제1절 농림부가 제시한 문제점 = xxxi
1. 물류인프라 확립 = xxxii
2. 농산물 규격화와 표준화 = xxxiii
3. 전문인력의 양성 = xxxiv
제2절 통합기구의 구축 = xxxv
제5장 결론 = xxxvii
참고문헌 = xxxix