친환경농산물 소비 현황 및 확대 방안
The Present Consuming Status of Sustainable Agricultural Products and Its Expanding Plans
- 주제(KDC) 040.000
- 발행기관 東新大學校
- 발행년도 2003
- 총서유형 Journal
- 본문언어 한국어
초록/요약
Since consumers are interested in environmental conservation and food safety these days, the production and consumption of sustainable agricultural products have been rapidly increasing. However, there is much to be desired to seek plan to satisfy buyer's understanding about product's confidence and stability. In this respect, the purpose of this thesis is to find out consumer's recognition, purchasing pattern, and reliability of sustainable agricultural products. In addition, researchers suggested spending enlargement plans in a public institution and in the production line. Besides, researchers pointed out the strategy of increasing earning for the local sustainable farmers as well as stated the plans of obtaining consumer's reliance. Also this paper indicated the plans of public relations for social profit. Phone survey was conducted from November 6 to 12 in 2003. Three hundred twelve respondents were randomly selected in Kwangju and Chollanamdo providence area. Seventy-five percents of respondents replied to know what is sustainable agricultural products. Among them, twenty ninety percents of respondents indicated that they bought it. The purchasing places were a large sized market and discount market(41%), department store(27%), a direct sales store(20%), and direct purchase form farms(9%). The purchasing items were vegetables(47.4%), fruits(24.6%), and grains(20.3%), and livestock products(7.7%). For the reasons of purchasing items, respondents stated health(49.7%), free from agricultural chemicals(22.3%), and good taste(16.9%).
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